About the person behind FriendlyUsers
FriendlyUsers is run by a single UX and product designer focused on complex digital products.
A focus on clarity in complex systems
I’m an experienced digital product designer with a background in psychology and vision science.
Over the years, I’ve worked on a wide range of digital products — from SaaS platforms and internal tools to dashboards and services in healthcare and public contexts.
What these projects have in common is complexity: multiple stakeholders, large amounts of information, and systems that evolve over time.
My work focuses on bringing structure, clarity and direction into that complexity; so teams can build products that actually support the people using them.
Gert
UX & Product Designer
I work independently with product teams on complex digital products. My background in psychology helps me understand how people interpret information and interact with systems — while my experience in product and service design helps translate that into practical solutions. In projects, I focus on connecting user needs, business goals and technical constraints — and making sure the end result actually works in practice.