UX for complex digital products
I help teams design dashboards, tools and digital systems that are clear, usable and aligned with how people actually work, especially when complexity gets in the way.
What I help with
When things get complex, clarity matters
Most digital products don’t fail because of bad intentions — they become hard to use because:
- too much information comes together
- different stakeholders want different things
- systems grow over time without a clear structure
That’s where I come in.
I help teams bring structure, clarity and direction to products where:
- users need to work, not just click
- data needs to be understood, not just displayed
- decisions need to be supported, not guessed
Experienced in complex digital products
I work on products where data, users and systems come together. Not to simplify things unrealistically, but to make them clearer, more usable and aligned with how people actually work.
UX for systems that aren’t simple — and shouldn’t be
I help teams design dashboards, tools and digital products where complexity is part of the challenge. By structuring information, clarifying flows and focusing on real-world use, I make systems easier to understand and work with — without losing what makes them powerful.
What I actually do
UX for complex digital products (SaaS, internal tools, platforms)
Dashboard and information design — making complex data understandable and usable
Service design and user flows across systems and processes
UX research and analysis (UX scans, usability, product insights)
Concept development and prototyping
Design for self-service portals and operational tools
Working within product teams (Lead UX, Product Owner UX, or design partner)
Where I typically work
Tech/IT
SaaS platforms, internal tools, data-heavy products and systems where complexity grows over time — including areas like cybersecurity, fintech, telecom and software development.
Public & Semi-public sector
Products and services where usability directly impacts people’s daily work — such as healthcare, infrastructure and professional services.
Selected work
Open Health Hub
Healthcare platform
UX, product design, and platform structure
Quint Technology
IT technology partner
Saas app design, Ideation
KPN
Largest triple play provider in NL
Ideation, Prototyping, Product Owner
FloLIVE
Global connectivity provider
Dashboard Design, Digital Product Design
Dutch National Railways | NS
Semi-public organisation
Mobile app design
Dutch Victim Support
National Semi-public aid agency
UX Consultancy
Diakonessenhuis Utrecht
Semi-public Regional Hospital
Digital Product Design
Dealing with a complex product?
If your product, dashboard or system has become hard to structure or difficult to use, I’m happy to take a look with you.
No prep needed — we’ll quickly see if there’s a good fit.
Or reach out directly at gert@friendlyusers.nl