Happy users, happy business

Great UX ensures user satisfaction, and satisfied users lead to thriving businesses.

What good UX design can do for you

Of course we’d advise you to invest in UX design. But then, we don’t expect you to trust a salesman. Here’s some juicy evidence of what great UX will do for your business.

Increase revenue

A study by Forrester Research found that companies that invest in UX design can increase their revenue by up to 32%.

Increase conversion

Another study by the Nielsen Norman Group found that companies that prioritize UX can increase their conversion rates by up to 400%.

Increase performance

And then there’s a report by the Design Management Institute which found that design-driven companies outperformed the S&P 500 by 219% over a 10-year period.

We're seasoned, tech-savvy geeks.

And as creative technophiles, we love giving hard tech a human face. We know what an app designed by the system architect looks like. Eww!

So let us design the UX for messy humans and you can focus on the tech

We understand the digital age, have worked on agile digital product development internally and externally. This means clients in the tech sector feel at home with us. We do well with tech startups, software developers, SaaS/PaaS, telcos, digital banks, etc.

What is it we actually do?

Digital Product Design (cloud / SaaS apps)

UX Scan (usability survey of digital products)

Service Design

Dashboard Design


Self-help Portals

SaaS Platforms

SCRUM roles (Lead design or UI / Scrum master / Product owner)

Mobile App Design

We love IT and Tech

Global Saas Platforms, Telcos, Tech Startups, Cybersecurity, Insurtech, Crypto, Software and Software Development

Semi-public sector
Professional Services

Brands we work(ed) for

Quint Technology
IT technology partner
Saas app design, Ideation

Largest triple play provider in NL
Ideation, Prototyping, Product Owner

Global connectivity provider
Dashboard Design, Digital Product Design

Dutch National Railways  |  NS
Semi-public organisation
Mobile app design

Dutch Victim Support
National Semi-public aid agency
UX Consultancy

Diakonessenhuis Utrecht
Semi-public Regional Hospital
Digital Product Design


The first step to better UX is to get in touch

No need to prep yourself for this one. Plan your discovery call or mail me at gert@friendlyusers.nl and I’ll make sure not to waste our time.

Book a call